Branding, Logo, Identity Design
Brand Identity for Quantum Jump
We created a bold wordmark for Quantum Jump that stood for confidence, tenacity, and confluence of talent and ambitions. The brand essence we coined: "Turning Startups into Stars."
Quantum Jump is a new venture that connects startups and investors. The company was founded by a group of investors with over 20 years of experience, and it's backed by some of India's most influential investors and entrepreneurs. Quantum Jump helps startups get off the ground, with services that include setting up their business, society, legal and tax rules—everything you need to know about getting started in India. They approached us to create an distinguished identity for their brand to appeal both Founders & Investors.
We created a bold wordmark for Quantum Jump that stood for confidence, tenacity, and confluence of talent and ambitions. The brand essence we coined: "Turning Startups into Stars." We wanted to show the spirit behind this brand—that our clients are stars who deserve everything they can get out of their businesses. Out of
The goal of this project was to ensure that the brand essence and language permeated to every touchpoint for new talent and team members. To accomplish this, we designed a range of office collateral.
The visual language was inspired by the crops of the identity along with patterns created with sharp lines, arrow and forward direction.
We used different tones that aligned with each element of the brand. The primary tone is bold and friendly, while secondary tones are more muted and sophisticated.