SEO | Real Estate

Vital Space is a real estate discovery platform operating in a category dominated by large, well-established players. The objective was clear: build organic visibility, attract qualified property seekers, and reduce dependency on paid traffic — all through SEO.

Driving High-Intent Organic Growth in a Competitive Real Estate Market

Vital Space is a real estate discovery platform operating in a category dominated by large, well-established players. The objective was clear: build organic visibility, attract qualified property seekers, and reduce dependency on paid traffic — all through SEO.

Key Result Highlight:
0 to 600% increase in organic leads within a year

The Challenge

Breaking into the real estate search landscape is not easy.

Vital Space was competing against:

High-authority portals like 99acres and Housing.com
Extremely competitive, high-CPC keywords
Users with strong local and transactional intent

At the start:

Organic visibility was minimal
Most leads were driven through paid campaigns
Search presence lacked geo-focused dominance

The challenge wasn’t just ranking — it was ranking for keywords that actually convert.

Our Strategy

Instead of chasing volume, we focused on precision, intent, and speed.

1. High-Intent Keyword Mapping

We identified keyword clusters based on:

Buyer readiness
City-specific search behaviour
Property-type intent

This allowed us to prioritise keywords that bring real enquiries, not vanity traffic.

2. Transparency Over Clickbait

Content was built to:

Match user intent clearly
Avoid misleading headlines
Improve engagement and dwell time

This strengthened trust signals for both users and search engines.

3. Geo-Focused SEO Roadmap

We implemented:

City-wise SEO structuring
Location-specific landing pages
Optimised internal linking for regional authority

We Didn’t Just Rank Faster — We Raced Past Established Platforms

Through consistent optimisation and intent-driven SEO execution, Vital Space began outranking major portals for several strategic search terms — including keywords traditionally dominated by category leaders.